Who We Are

NIRA was born from a mother’s desire to bring back the joy of wholesome snacking. Growing up in India, snacks were more than just a quick bite—they were a celebration of fresh, homemade goodness. My mother and grandmother would prepare treats with love, using simple, natural ingredients that nourished us and brought the family together.

As life grew busier and ready-made options took over, I longed to recreate those memories of flavorful, nourishing snacks—but in a way that fits today’s fast-paced lifestyles. That’s how NIRA came to life: a bridge between the tradition of homemade snacks and the convenience modern families need.

At NIRA, we’ve reimagined ancient grains, millet, into delightful sweets, savory bites, creamy milkshakes, and instant health drink mixes. Crafted with fewer, recognizable ingredients, our snacks are free from preservatives and artificial additives, ensuring you enjoy pure and natural goodness in every bite.

Designed for all age groups, NIRA’s products are simple, nutritious, and joyfully indulgent—perfect for kids, adults, and everyone in between. Whether it’s a mid-day treat or a little indulgence after a long day, our snacks bring a taste of tradition with a modern twist.

Welcome to NIRA—where the timeless flavors of homemade snacks meet the ease of today, delivering wholesome goodness in every sip & bite!